About the Author

Who is Robyn
Robyn Braley is committed to helping Rotarians grow their clubs to become better equipped to help people who need help. He has led two club teams that were awarded RI PR Awards and served as the District 5360 PR Chair. He has been a Rotarian since 1999.

Rotary Speaker
Robyn draws from his experience as a Rotarian and as a Communications Professional to share ways to more effectively tell the Rotary story to your community. He starts by asking the questions, "Is your club ready to grow, and why does it matter?" The ultimate focus is on attracting new members.

He is available to speak at District Conferences and Rotary leadership training institutes. Content also applies to other not-for-profit organizations.

Free Content for #Rotary and NFP Use
Please use any posts for Rotary District or club Newsletters. Include the profile at the bottom of each article, Robyn's headshot and a link to this blogsite. Let him know and he'll promote it to his social media followers.

Contact him at robyn@unimarkcreative.com

Wednesday, 2 May 2018

Your Service Club can Unleash the Power of Sponsorship (Part I)


Written by Robyn T. Braley


There are two reasons why you need to understand basic sponsorship theory. Either you are a sponsor who is funding a project or you have a project you are trying to fund through attracting sponsors.


Rotary and other service clubs can find themselves in either position. Your club may have started a project and are seeking collaborative partners to help fund it. It might be a children’s festival, community park or an educational, health or other project.


On the other side, you may be making a sizable donation to a community project. With the gift, you have asked for an acknowledgement package that will raise awareness and draw attention to the service work you do.

Brand Synergy

Before digging too deeply into sponsorship function or structure there are two basic questions that must be asked.
  1. Is there brand synergy between your company and the cause or event your are about to support?
  2. What could go wrong with your relationship and what would the consequences be? 

The Big Question
Does sponsorship work? That's a  good question.


My friend, colleague and fellow Rotarian Brent Barootes has built a consulting business valuating and helping organizations, including Rotary clubs, to structure sponsorships.