About the Author

Who is Robyn
Robyn Braley is committed to helping Rotarians grow their clubs to become better equipped to help people who need help. He has led two club teams that were awarded RI PR Awards and served as the District 5360 PR Chair. He has been a Rotarian since 1999.

Rotary Speaker
Robyn draws from his experience as a Rotarian and as a Communications Professional to share ways to more effectively tell the Rotary story to your community. He starts by asking the questions, "Is your club ready to grow, and why does it matter?" The ultimate focus is on attracting new members.

He is available to speak at District Conferences and Rotary leadership training institutes. Content also applies to other not-for-profit organizations.

Free Content for #Rotary and NFP Use
Please use any posts for Rotary District or club Newsletters. Include the profile at the bottom of each article, Robyn's headshot and a link to this blogsite. Let him know and he'll promote it to his social media followers.

Contact him at robyn@unimarkcreative.com

Wednesday, 1 March 2017

Why You Need Quality Content for Social Media Success. 21 Content Tips!

Written by Robyn T. Braley

Service clubs are pressured to leap into the world of social media. However, when not developed properly, your social media experience can lead to frustration. Don't get me wrong, if your club is not active on social media, time is passing. 

In this series, I am providing tools and knowledge that will help you make the leap. Rather than starting the series with how-to" posts about platforms like FaceBook, Twitter, LinkedIn, Blogsites, Instagram, SlideShare, Snapchat, YouTube or other relevant channels, I am going back to the basics. 


This post explains the lifeblood of social media. Quality content is the foundation for success. 

And, if you are already active and have experienced success, there are ideas that will broaden your thinking and provide greater value to your digital communities. 

Let's start with the question, Why does it make sense?" The answer is simple. Social media is central to online communication and relationship building. At a club level, a program will help you ...
  • Increase the club's profile
  • Promote club activities
  • Build an online community through likes, follows and connections
  • Align with collaborative partners
  • Communicate with members and circles of influence 
  • Attract new members.