About the Author

Who is Robyn
Robyn Braley is committed to helping Rotarians grow their clubs to become better equipped to help people who need help. He has led two club teams that were awarded RI PR Awards and served as the District 5360 PR Chair. He has been a Rotarian since 1999.

Rotary Speaker
Robyn draws from his experience as a Rotarian and as a Communications Professional to share ways to more effectively tell the Rotary story to your community. He starts by asking the questions, "Is your club ready to grow, and why does it matter?" The ultimate focus is on attracting new members.

He is available to speak at District Conferences and Rotary leadership training institutes. Content also applies to other not-for-profit organizations.

Free Content for #Rotary and NFP Use
Please use any posts for Rotary District or club Newsletters. Include the profile at the bottom of each article, Robyn's headshot and a link to this blogsite. Let him know and he'll promote it to his social media followers.

Contact him at robyn@unimarkcreative.com

Wednesday, 2 March 2016

How the Calgary West Rotary Club Attracted 25 New Members in 18 Months

Unified clubs can do great things!

There is a simple definition of the word brand. Your brand is what others think it is. But, the heart of a brand goes much deeper to what you think of yourself and your company or organization.

The foundation of a strong Rotary Club brand is the feeling of pride members have for their club and the work of Rotary. If they feel good about their club, they will be fully engaged in service while influencing others to collaborate and even become members.


The Can-do Club

The Calgary West Rotary first met in May, 1967. The club soon became known as a "can-do" club that was highly integrated into the community. High-impact service projects reached far beyond the scope of what could reasonably be expected from a club of 80 to 100 members. Thousands of lives throughout the world were forever changed due to a collective passion for service and making a difference.  
Decades passed. Then, things began to change. Over a 5 year period members began to drift away. Many of those who remained were not motivated or engaged. Meeting attendance dipped to numbers in the 20s and 30s.
There was no single reason for the decline. Rather, a number of influences came together in a perfect storm. The future seemed bleak.

8 Posts Packed Full of Tips for Improving Your Rotary Club Speakers Program

Robyn Braley speaking at a District 5360 event

A strong speaker program is key to a healthy, engaging, vibrant Rotary club. Meetings are a time for coming together, refreshing, renewing and reloading. Every time I tweet the following from our BTRB twitter account I receive retweets. 



“If you want to develop a positive outlook, hang out with positive people. Rotarians know that positivity is positively contagious. That's a positive!" 
-Robyn T. Braley 

If you are a Rotarian, it is safe to assume you have experienced more than one occasion when you were going through a rough patch in your career or personal life. Unexpectedly, a speaker at your club said something that lifted you up and caused you so see things differently. 

I know I've had times when I was going through difficulties that stimulating conversation around our luncheon table raised my spirits. More than that, the discussion caused me to think differently about my problems. 

The conversation had nothing to do with the specifics of my issue. It simply caused me to see my situation in a different light. It is a 'sometimes unexplainable' benefit of being a Rotarian.