About the Author

Who is Robyn
Robyn Braley is committed to helping Rotarians grow their clubs to become better equipped to help people who need help. He has led two club teams that were awarded RI PR Awards and served as the District 5360 PR Chair. He has been a Rotarian since 1999.

Rotary Speaker
Robyn draws from his experience as a Rotarian and as a Communications Professional to share ways to more effectively tell the Rotary story to your community. He starts by asking the questions, "Is your club ready to grow, and why does it matter?" The ultimate focus is on attracting new members.

He is available to speak at District Conferences and Rotary leadership training institutes. Content also applies to other not-for-profit organizations.

Free Content for #Rotary and NFP Use
Please use any posts for Rotary District or club Newsletters. Include the profile at the bottom of each article, Robyn's headshot and a link to this blogsite. Let him know and he'll promote it to his social media followers.

Contact him at robyn@unimarkcreative.com

Thursday, 18 February 2016

Part 5; Tips for Packaging High Profile Speakers as a Promotable Signature Series

Mountaineer and Speaker Tom Valentine
Written by Robyn T. Braley


This is the last in my series about how to develop impact Rotary Club meetings. In this post, I explain how to bundle programs to make them easy to promote within your club and community. 

Developing a quality speaker program engages and inspires Rotarians. Great programs can also play a significant role in attracting new members and raising the club profile in the community.

Creating Promotable Concepts


There is no one way to do this. You might choose one outstanding speaker to build a promotion campaign around. Another approach is to bundle 3-4 programs that represent the variety of topics offered during a typical Rotary year. 

  • Not-for-profit leader
  • Business leader
  • Educational leader
  • Sports leader
  • Healthcare leader
  • Media personality