About the Author

Who is Robyn
Robyn Braley is committed to helping Rotarians grow their clubs to become better equipped to help people who need help. He has led two club teams that were awarded RI PR Awards and served as the District 5360 PR Chair. He has been a Rotarian since 1999.

Rotary Speaker
Robyn draws from his experience as a Rotarian and as a Communications Professional to share ways to more effectively tell the Rotary story to your community. He starts by asking the questions, "Is your club ready to grow, and why does it matter?" The ultimate focus is on attracting new members.

He is available to speak at District Conferences and Rotary leadership training institutes. Content also applies to other not-for-profit organizations.

Free Content for #Rotary and NFP Use
Please use any posts for Rotary District or club Newsletters. Include the profile at the bottom of each article, Robyn's headshot and a link to this blogsite. Let him know and he'll promote it to his social media followers.

Contact him at robyn@unimarkcreative.com

Tuesday, 20 January 2015

How Do I Explain My Rotary Clubs' Brand?

A brand is more than just a logo. It reflects your soul!
Written by Robyn T Braley

Rotary is all about doing. And, it’s the doing that gives us meaning.

Branding is living out an inner meaning in a way that breathes life into an organization. It provides outward evidence of an internal belief system. 

So, how do you define your clubs' brand in a way that's easy to understand? In short, a brand is what others think it is. This is how I explain it in my seminars.

“A brand reflects the soul of an organization. It communicates vision, values and principles. Brands work from the inside out to connect with customers at an emotional level.”